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*Course Launching 
August 2027

Google Ads For Small Business

Get found on Google.
Without wasting your budget.

What you'll learn

1. Before you start

What Google Search Ads actually are, how they fit with other ad types, and why search is always the right starting point.

2. Setting up your account

Step-by-step account setup done properly — so you're not undoing mistakes later.

3. Conversion & tracking setup

If you can't measure it, you can't improve it. Get this right before you spend a penny.

4. Your first campaign

How to structure your first campaign without overcomplicating it.

5. Keywords & ad creation

Finding the right search terms, writing ads that actually get clicked, and avoiding common pitfalls

6. Assets

Sitelinks, callouts, structured snippets — the extras that make your ad take up more space and earn more trust.

7. Audience targeting

Layering audiences onto your campaigns to reach the right people at the right moment.

8. Budget & bidding

How to set a sensible budget, read the data, and make confident decisions.

9. Measuring success

What good looks like, what to do when things go wrong, and how to diagnose problems fast.

10. Scaling

Once your campaign is working, what are your options? More budget, more campaigns, other channels?.

A spreadsheet to tick off every setup step — nothing gets missed.

Downloadable resources to use alongside the video lessons

A recurring checklist for reviewing your campaigns like a pro.

Quickly find what's wrong and what to do about it.

Ready-made prompts for keyword research, search term analysis, and performance reviews.